Young Ugandan journalist builds digital sports platform, Xavi Sports Media

What the report says

The Independent Uganda reports that 26-year-old Ugandan sports journalist Bbosa Ibrahim Siibi is building a multi-platform media presence through radio, television and social media. Based in Kampala, he is described as the founder of Xavi Sports Media, a digital outlet that publishes sports news, analysis and interviews for online audiences. The article says he was born on 30 March 2000 and has a bachelor’s degree in Journalism and Media Studies.

According to the report, Bbosa works mainly around football and uses his training in reporting, production and broadcasting across both traditional and digital channels. On air, he presents sports content on radio and television, while online he uses Xavi Sports Media to reach fans on Facebook, X, YouTube and TikTok. The platform is presented as an effort to make sports coverage more accessible and engaging for people who increasingly follow matches and debates on smartphones and social platforms.

The Independent frames Bbosa’s work as part of a broader shift in Uganda’s media landscape, where younger journalists are building direct audiences online while also staying active in mainstream media. The story highlights his stated goal of expanding the platform, advancing his broadcasting career and becoming a recognized voice in Ugandan sports media. It also notes his wish to encourage upcoming journalists, though the article does not describe any major business milestones or specific audience figures.