Jumia returns with Black Friday deals of up to 80% off

What the report says

Jumia Uganda has announced the return of its Black Friday shopping campaign, with discounts of up to 80% on selected items as shoppers continue to manage higher living costs. According to The Independent Uganda, the promotion runs from October 30 to November 30 and will cover a broad mix of products, including electronics, smartphones, home appliances, fashion, beauty items and household essentials.

The online marketplace is using the campaign to encourage customers to compare prices and buy through one platform rather than visiting several stores. Jumia says the event is meant to help households find value on goods that may have been delayed because of competing financial priorities. The company’s chief executive officer, Steven Lamony, said the promotion is intended to give consumers more value for their money and make access to offers easier during a period of cautious spending.

The article highlights several featured deals, including a 15-kilogram twin-tub washing machine, a 65-inch QLED Android television and a 280-litre double-door refrigerator with a water dispenser, with availability subject to stock. Customers can access the offers on Jumia’s website or mobile app. Some products are limited in quantity, and prices may vary by item.

More broadly, Black Friday sales are a familiar retail strategy in many markets, often used to stimulate online and in-store shopping ahead of the holiday season. In this case, Jumia is positioning the campaign as a way for Ugandan consumers to stretch their budgets while shopping for everyday and high-value goods.