Burnley drop shirt sponsor after 42 days

What the report says

Burnley have ended their shirt sponsorship agreement with Finotive One just 42 days after signing it, according to the publisher’s report. The Premier League club confirmed the change on Friday, shortly before the start of the new season and ahead of Sunday’s opener at home to West Ham United. The move leaves Burnley with a late replacement sponsor and creates uncertainty around the commercial deal that had only recently been unveiled.

The article says supporters who bought the 2026-27 home and away shirts featuring the Finotive One logo will be offered refunds or exchanges. It also notes that the club removed related material from its official website and took the shirts off sale before the season opener. Vertu Motors, a UK-wide car dealership that already has a sponsorship relationship with Burnley, is understood to be stepping in as the new front-of-shirt sponsor.

Burnley did not publicly explain the full circumstances behind the decision, but said the move was made to protect the club’s interests and those of supporters. The report adds that the original agreement had only recently been promoted with a high-profile launch video, making the reversal especially abrupt. In a broader context, Burnley have previously faced scrutiny over shirt sponsorship arrangements, including past deals linked to gambling companies; that background helps explain why the commercial front-of-shirt slot has drawn attention. The immediate significance is both financial and reputational, as the club must now reset a major sponsorship deal days before competitive action begins.