Bills release new alternate "Nickel City" uniform - NBC Sports

What the report says

NBCSports.com’s Pro Football Talk reported that the Buffalo Bills have introduced a new alternate uniform called “Nickel City,” adding to the NFL’s growing lineup of alternate Nike-designed looks. The item, published July 27, 2026, said the uniform includes gray jerseys and gray pants, paired with a helmet that does not feature the team’s traditional buffalo logo.

According to NBCSports.com, the design draws on the Buffalo nickel, a U.S. five-cent coin produced from 1913 to 1938 that included a bison image. The article questioned the choice to omit the buffalo from the helmet despite that source of inspiration, and characterized the overall look as a significant departure from the franchise’s familiar visual identity.

The report framed the release as part of a broader merchandising trend across the league, with alternate uniforms creating new retail opportunities for teams and apparel partners. It also noted that fans will be able to buy another Bills jersey tied to the new design.

The development matters because NFL uniforms are closely tied to team branding, fan culture and merchandise sales. The Bills, one of the original American Football League franchises, have a long-established color and logo history, and NBCSports.com argued that the new alternate represents a sharp break from that tradition. The publisher’s article was critical in tone, while the core news is that Buffalo has rolled out a gray “Nickel City” alternate uniform inspired by the historic coin.