Consumer Technology

"All of the industry needs to start to innovate on affordability and efficiency" - Xbox's Asha Sharma wants change and "more choice" for people buying consoles - Eurogamer.net

Published by Eurogamer.net By Robert Purchese · 27 August 2026 at 14:16

What the report says

As console prices skyrocket, Xbox leader Asha Sharma has called for change in the way companies sell them.

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