V&A Sherry Backs Kenneth Mugabi’s 10-Year Music Journey

What the report says

V&A Sherry has partnered with Ugandan singer-songwriter Kenneth Mugabi as he prepares to mark 10 years in the music industry with a concert that will also coincide with his birthday. According to Nile Post, the collaboration is intended to celebrate Mugabi’s career, give fans a chance to revisit his songs and memories, and highlight his decade-long growth as an artist.

V&A Sherry Brand Manager Roy Tumwizere said the brand sees the moment as more than concert sponsorship, framing it as recognition of Mugabi’s creativity and persistence. The company also described the partnership as part of its broader effort to support Ugandan talent and create shared cultural experiences. Mugabi, for his part, said the milestone reflects a journey shaped by success, difficult periods and steady development alongside the fans who have followed him since the early days of his Kibun’omu album.

During a rehearsal, Mugabi previewed songs associated with his career, including Sanyu, Nkwengomba and Naki. He also said an East African music legend he has long admired will appear on stage, though he did not identify the guest. Nile Post reported that the celebration will include special cocktails and other offerings from V&A Sherry, and that tickets are on sale from Shs100,000 through Mugabi’s official channels. The event underscores how brands and artists in Uganda increasingly use milestone concerts to connect music, audience engagement and commercial partnerships.