US tour highlights Wrexham's stock higher than ever

What the report says

BBC Sport reports that Wrexham’s latest United States pre-season tour is underscoring the club’s expanding international profile as it prepares for life in the Championship. The Welsh club launched its 2026-27 home shirt while ringing the Nasdaq bell in New York’s Times Square, with former players including Mickey Thomas, Steven Fletcher, Ben Tozer and Ben Foster present in club colours. Co-owners Rob Mac and Ryan Reynolds told Sports Illustrated that the reception in the U.S. has kept growing and that they wanted to reconnect with supporters there.

The tour is Wrexham’s third trip across the Atlantic in four summers. On the pitch, Phil Parkinson’s side beat Leeds United 3-2 in Tampa, lost 1-0 to Liverpool at Yankee Stadium in front of more than 42,000 fans, and are due to finish against Sunderland at Subaru Park in Chester, Pennsylvania, on 2 August. BBC Sport notes that the schedule contrasts sharply with Wrexham’s lower-profile 2021 pre-season fixtures before the club’s rapid rise under its Hollywood-backed ownership.

Commercial growth is a major theme of the trip. BBC Sport says Wrexham shirts were seen on sale alongside Real Madrid jerseys in New York, while a local sports bar regularly screens the club’s matches and hosted about 200 supporters before the Liverpool friendly. The club reported record revenue of £33.3m for 2024-25, with most turnover coming from outside the UK, largely linked to the continuing popularity of the “Welcome to Wrexham” documentary.

The article also highlights the strain of global expansion. Wrexham’s summer travel includes the U.S., Poland and Finland, and Parkinson has said the Carabao Cup tie at Middlesbrough may effectively serve as a final warm-up before the Championship opener at Cardiff City. Further planned steps include appointing Steve Nickson as sporting director and continuing redevelopment of the Racecourse Ground.