Uganda Launches Tram and Train Station Tourism Campaign in Zurich

What the report says

Uganda has begun a tourism marketing push in Zurich, Switzerland, using branded trams and digital advertisements at the city’s main railway station to encourage more Swiss travelers to visit the country, according to SoftPower News. The campaign is being carried out through a partnership between the Embassy of Uganda in Switzerland and Private Safaris, a Swiss tour operator focused on African travel.

The effort is designed to raise Uganda’s profile in a high-traffic European market and draw attention to the country’s attractions for international visitors. SoftPower News reported that the campaign combines public transport branding with station-based digital promotion, a strategy often used in tourism marketing to reach commuters and travelers in prominent urban locations.

The initiative comes as Uganda continues to seek stronger tourism numbers and wider visibility abroad, especially in markets with established outbound travel demand. While the article does not provide budget details or campaign duration, the move signals a targeted effort to convert awareness into bookings through local partners in Switzerland.

More broadly, destination marketing campaigns like this are commonly used by governments and tourism boards to support travel-sector growth and diversify visitor sources. In this case, the Zurich launch highlights Uganda’s focus on European tourists and the role of diplomatic and private-sector partnerships in promoting the country overseas.