Uganda, Ghana Deepen Tourism Ties Following Direct Flight

What the report says

Uganda and Ghana are working to expand cooperation in tourism, trade and business after Uganda Airlines launched its direct Entebbe–Accra service, according to SoftPower News. The new route is being positioned as a practical link between East and West Africa, with officials from both countries seeing it as a chance to make travel easier and encourage more joint promotion.

The report says a Ugandan tourism delegation, led by Uganda Tourism Board Vice Chairperson Ron Kawamara, held strategic discussions with counterparts in Ghana. Those talks focused on how the two markets can promote one another more effectively and attract more visitors and commercial activity through the direct air connection.

The development matters because direct air links often reduce travel barriers and can help destinations package themselves for regional tourism and wider business exchange. In this case, the route appears to be part of a broader effort to build stronger East–West African connectivity, although the article does not provide detailed figures on expected passenger numbers, revenue or timelines for specific joint projects.

More broadly, governments and tourism agencies in Africa frequently use air connectivity as a foundation for regional integration and destination marketing. SoftPower News reports that this latest engagement is intended to build on that idea by turning the Entebbe–Accra flight into a platform for sustained cooperation.