Uganda Eyes Bigger Share of Global Coffee Market at Swiss Forum

What the report says

Uganda used its first appearance at the 17th Swiss Coffee Trade Association (SCTA) Forum and Dinner in Montreux, Switzerland, to present its push for a stronger role in the global coffee trade, according to SoftPower News. The country said it wants to build a more competitive coffee sector through higher production, better quality, improved traceability, sustainability, value addition and wider access to international markets.

The Swiss forum gave Uganda a platform to promote its coffee to buyers and industry stakeholders abroad. SoftPower News reported that the message centered on raising Uganda’s profile in premium markets while strengthening the foundations of the sector at home. The article suggests the effort is part of a broader strategy to move beyond raw exports and capture more value from the supply chain.

Coffee is one of Uganda’s most important export commodities, so improvements in quality control, traceability and market access can have implications for farmers, exporters and foreign earnings. More generally, in the coffee industry, countries that can document origin and consistency tend to be better positioned to meet demanding international buyers, although the article does not provide specific trade targets or figures.

SoftPower News did not include detailed numbers in the available text, but the core development is Uganda’s attempt to deepen its presence in global coffee markets through international engagement and sector upgrading.