Uganda at 64: Our People Are the Destination

What the report says

The Observer’s Independence Day commentary marks Uganda’s 64th anniversary of independence, recalling 9 October 1962, when the Union Jack was lowered and the Ugandan flag raised. The piece argues that while Uganda’s landscapes and wildlife remain important drawcards, the country’s people are what most strongly shape visitors’ memories. It highlights the role of guides, drivers, market vendors, hosts and other service workers in creating a welcoming experience for travelers.

The article, written by the chief executive officer of the Uganda Tourism Board, also makes a case for stronger domestic tourism. It says Ugandans should travel more within their own country and see destinations such as the Source of the Nile, Lake Bunyonyi, Sipi Falls, Kidepo, Fort Portal and Jinja as places to enjoy, not only admire in others’ photos. The argument is that local travel helps keep money in the economy by supporting guides, lodges, craft sellers, farmers and other businesses linked to tourism.

The commentary points to two major events expected in 2027 as opportunities for Uganda’s tourism sector: Kampala’s hosting of the Future Hospitality Summit Africa and Uganda’s co-hosting of the Africa Cup of Nations with Kenya and Tanzania. It says these events could bring more visitors and investment, but emphasizes that Ugandans themselves will be central to how the country is experienced.