Two-day Gulu takeover marks start of Bell Lager ObaFest activations

What the report says

Bell Lager has begun its nationwide run-up to Bell ObaFest 2026 with a two-day regional activation in Gulu, Uganda, held on October 9 and 10, according to The Independent Uganda. The launch framed the event as the start of broader promotions ahead of the main festival scheduled for November 7.

The first night took place at Password Lounge and featured games, live painting, dance competitions and an appearance by Nigerian artist Deobi as headline performer. The follow-up event moved to Kweyo Village Shoppers the next day, where local acts including Freeboy, Eezzy and Pato Lover Boy performed alongside DJs and MCs who kept the crowd engaged. The coverage said the activations combined music, food and entertainment in line with the festival’s cultural focus.

A representative from Uganda Breweries Limited, Lillian Kansiime, said the activations were intended to create spaces where people could gather around music, food and Bell Lager. The report also said the Gulu events were meant to preview the scale and atmosphere expected at the main ObaFest celebration.

More broadly, Bell ObaFest is presented as an annual beer festival and cultural showcase. While the article centers on the Gulu launch, it indicates that additional regional stops are planned before the flagship event in November.