Trump-backed group announces $10m ad spend for midterm Senate race in Texas

What the report says

A political group linked to US President Donald Trump, MAGA, Inc, has said it will spend $10 million on television and digital advertising in Texas as the state’s midterm election campaign intensifies. The filing with the Federal Election Commission, reported by Al Jazeera on Saturday, marks the group’s first major general-election expenditure. The ads are expected to focus on Democratic state representative James Talarico, who is running for the US Senate against Trump-backed Texas Attorney General Ken Paxton.

The Texas race has drawn attention because Democrats are hoping to compete more effectively in a state that has long favored Republicans, while Republicans are aiming to protect their Senate position and broader control of Congress. Paxton has faced scandals and a state impeachment trial, though he remains the Republican nominee after winning the party’s primary. Al Jazeera noted that Republican and Democratic strategists alike see Texas as an important battleground in a year when both parties are trying to shape the balance of power in Washington.

According to the report, MAGA, Inc plans to frame Talarico as too liberal on taxes, while his campaign says outside groups are distorting his record. The issue reflects a broader fight over tax policy, with Republicans arguing against tax increases and Democrats countering that GOP tax policies benefit wealthier Americans. Separately, Trump has said he expects to direct hundreds of millions of dollars from his super PAC to help Republican candidates in the midterms, underscoring his continued influence over the party’s campaign strategy.