Ticketmaster’s Quicket Launches in Uganda as part of East Africa Expansion

What the report says

Global ticketing company Ticketmaster is entering Uganda through Quicket, according to SoftPower News, as part of a wider push into East Africa’s live entertainment market. The launch is framed as a long-term investment in the region, with Quicket positioned as a platform designed for local conditions rather than a generic international rollout.

SoftPower News reported that the service will be fully digital, a change intended to reduce ticket fraud and make fan entry faster at events. The platform will also support local payment options, including Airtel Money and MTN, which could make it easier for Ugandan customers to buy tickets using familiar mobile money systems.

The development matters because ticketing is a key part of how concerts, sports events and other live shows are organized and sold. In East Africa, where mobile payments are widely used, the move suggests Ticketmaster is adapting its business model to local consumer habits and the region’s growing entertainment sector.

More broadly, the launch reflects continued interest from global tech and entertainment companies in African markets. SoftPower News did not provide additional operational details in the snippet, but the emphasis on digital access, fraud reduction and regional expansion indicates a strategy focused on both convenience and market growth.