Tenge Tenge secures Black Market record deal

What the report says

Ugandan viral entertainer Tenge Tenge, whose real name is Saad Ssozi, has signed a new deal with US-based Black Market Records, according to Sqoop Uganda. The agreement is presented as a step up from his social media fame and a chance to broaden his career beyond short-form videos and dance clips that made him widely known online.

Sqoop Uganda says Tenge Tenge has built a large audience in Uganda and across Africa, and has become a familiar figure in entertainment and brand promotion. The report also notes that his rise has attracted some controversy and scrutiny, reflecting the challenges that can come with fast-moving internet fame.

His management said the partnership followed two and a half years of discussions and 12 official meetings between the two sides. Black Market Records said it is focused on developing his brand and helping expand his career. The report suggests the deal could be an important turning point as the young performer tries to convert viral popularity into a more durable entertainment business.

More broadly, the story fits a wider trend in which online creators and social media personalities seek record-label or management support to move into mainstream entertainment. That context is general background; the specific terms of this deal were not detailed in the published article.