Swangz continues cooking

What the report says

Ugandan entertainment company Swangz Avenue is being highlighted for expanding well beyond its roots in music. In a Sqoop Uganda column, the label is described as having grown into commercial productions, events, documentaries, brand activations and digital campaigns, rather than remaining only a home for recording artists and hit songs.

The immediate news hook is the company’s recognition at the 2026 Silverback Awards. Swangz Avenue and The Quollective Africa were said to have collected 12 awards for work tied to Kiira Motors Corporation’s “BUSiness Unusual” campaign. According to the report, The Quollective was named Agency of the Year, the campaign won Best of Show, and Kiira Motors was named Brand of the Year, alongside additional Gold, Silver and Bronze honors.

The column points to the campaign as an example of how the two creative firms combined strategy, production and storytelling. It says the project followed a Ugandan-made electric bus on a 13,784-kilometre journey across six African countries, rather than relying on a conventional advertisement. The article also says the campaign reached 10.9 million people and was linked to an order for 450 buses in South Africa, though those figures are presented by the publisher and not independently verified here.

More broadly, the piece argues that Swangz Avenue’s evolution reflects a wider shift in Uganda’s creative industry, where music, advertising and branded storytelling increasingly overlap.