Susan Busingye: From TV star to travel influencer uncovering Uganda’s hidden gems

What the report says

Sqoop Uganda profiles Susan Busingye, a Ugandan actress and commercial model who is increasingly building an online presence as a travel influencer. The story says she is known to many viewers from television, fashion work and runway appearances, but has shifted part of her focus to exploring and promoting lesser-known destinations around Uganda.

According to the publisher, Busingye’s weekend travels can take her to places such as the highlands of Kisoro, islands on Lake Victoria and quieter parts of northern Uganda. The article presents this as a natural extension of her long-standing interest in storytelling rather than a career move she planned in advance. Busingye says travel influencing has given her a new way to share stories and experiences.

The piece draws a connection between her earlier work in acting and her current travel content, noting that both depend on observation, communication and the ability to hold attention. In this framing, her travel posts are not just personal outings but a way to highlight communities and locations that may receive less attention in mainstream coverage. The article situates her among Ugandan public figures using digital platforms to widen their reach, while adding general context about the growing overlap between entertainment and online content creation.