SuperSport Swahili launches, bringing live Premier League football to East Africa in Kiswahili

What the report says

MultiChoice, a CANAL+ company, has launched SuperSport Swahili, a 24-hour Kiswahili-language sports channel aimed at viewers in Tanzania, Kenya and Uganda. According to Watchdog Uganda, the channel went live on DStv channel 216 on 5 November as part of DStv’s “Expect More” campaign, with availability also listed for GOtv in Uganda and on the DStv App. The new service is positioned as a localized sports offering for East African audiences who follow football in Swahili.

The publisher reported that SuperSport Swahili will carry selected live matches from the Premier League, UEFA Champions League and UEFA Europa League, along with games from LaLiga, Serie A and Ligue 1. It will also feature selected FA Cup and Carabao Cup matches, some international football, Diamond League athletics, marathons, and delayed Kiswahili voiceovers for WWE and UFC content. In addition to live coverage, the channel is planned to include studio shows, highlights and repeat programming.

Watchdog Uganda said the channel’s launch roster includes presenters Ahmed Abdallah, Geoffrey Lea and George Embangile, with several Kiswahili commentators supporting coverage. A weekly magazine show and regional documentaries are also planned for later, according to the article. The launch is notable because it expands sports broadcasting in a major regional language and may make top-tier football more accessible to viewers across East Africa.