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Sony Wants to Create an Original Character IP to Rival Hello Kitty - IGN

Published by IGN By Verity Townsend · 14 August 2026 at 17:04
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Sony Wants to Create an Original Character IP to Rival Hello Kitty - IGN
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What the report says

Japanese character goods, like Hello Kitty, are popular worldwide for their cute and recognizable designs. Now, Sony is entering the fray. Sony Creative Products (SCP), the division that manages the Sony Group’s character IPs, wants to develop its own charact…

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