Sheebah and her imaginary hairers

What the report says

Sqoop Uganda published a column reacting to singer Sheebah Karungi’s tendency to frame criticism and online chatter as coming from “haters.” The piece argues that while the Ugandan musician is a major figure in the local entertainment industry, with a strong fan base, awards and a well-known brand, not every post about her success needs to be treated as evidence of a coordinated campaign against her.

The article says Sheebah has increasingly addressed unnamed critics on social media, including around personal milestones such as birthdays and motherhood. The writer suggests this can blur the line between responding to genuine unfair comments and attacking an undefined group of enemies that may not actually exist. It also notes that women in entertainment often face unnecessary scrutiny over relationships, bodies, parenting and independence, and that some criticism of Sheebah may be real.

At the same time, the column says the repeated references to invisible haters can overshadow the support she receives from fans, commonly known as Sheebaholics. The broader context is Uganda’s celebrity social media culture, where public figures frequently engage followers and critics online. The piece is opinionated rather than a straight news report, but it reflects ongoing public discussion about fame, online criticism and how entertainers respond to it.