Rwenzori Marathon Drives Cash Demand, Boosts Business in Kasese

What the report says

The Rwenzori Marathon is bringing a noticeable economic lift to Kasese, according to Nile Post. On Saturday, mobile money agents reported unusually high withdrawal demand as runners, supporters and other visitors looked for cash ahead of post-race gatherings, with some operators saying they had run out or were struggling to keep up. The scene highlighted how a major sporting event can quickly strain local liquidity while also driving spending in town.

Restaurants also saw a busier day than usual, with outlets serving a broader mix of local customers, national visitors and international guests linked to the marathon. The report says the event is drawing spending on food, transport, accommodation, entertainment and other services, giving businesses in Kasese a chance to raise sales during the marathon weekend.

Beyond the immediate rush, the article frames the marathon as an increasingly important part of Kasese’s wider tourism and business profile. The Rwenzori Mountains provide a scenic backdrop and help position the town as both a sports and travel destination. The piece suggests that if the event keeps growing, local businesses and authorities may need to prepare for higher demand and consider ways to turn the short-term boost into longer-term tourism and commercial activity.