Reto Project Launches the Kodak EC35, a 35mm Film Camera for Everyday Carry - Hypebeast

What the report says

HYPEBEAST reports that Reto Project has introduced the Kodak EC35, a reusable 35mm film camera aimed at casual everyday use. The camera is priced at $34.99 and is positioned as a lower-cost alternative to disposable film cameras, with the publisher noting its role in a broader revival of interest in analog photography. The report was published July 20, 2026, in HYPEBEAST’s Tech & Gadgets section.

According to HYPEBEAST, the EC35 uses a 25mm two-element acrylic lens, a fixed f/10 aperture and a 1/100 shutter speed. It has manual film winding and rewinding, a simple optical viewfinder and a built-in flash powered by one AA battery. A sliding lens cover also serves as a shutter lock, a design detail the article links to 1990s compact film cameras such as Olympus Stylus models.

The camera weighs 102 grams, is made with ABS plastic and is designed to fit easily into a pocket or bag. HYPEBEAST says it comes in seven colors: midnight black, vanilla white, butter yellow, lavender, powder blue, blush pink and avocado green, each with a contrasting lens cover.

Reto Project is selling the Kodak EC35 through its web store as a standalone camera or as part of a $45 bundle that includes a strap and a 24-exposure roll of Kodak Ultramax 400 film. The launch matters for film users seeking simple, reusable hardware without the repeated cost and waste of single-use cameras.