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Purely Elizabeth Founder Sells To Ferrero For $850 Million: “Feel The Fear And Do It Anyway” - forbes.com

Published by Forbes By Chloe Sorvino · 17 August 2026 at 20:14
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Purely Elizabeth Founder Sells To Ferrero For $850 Million: “Feel The Fear And Do It Anyway” - forbes.com
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What the report says

Seventeen years ago, Elizabeth Stein started making muffin mix in her Upper West Side Manhattan apartment to sell to her nutrition clients. Now she’s worth an estimated $400 million, thanks to the recent sale of her Purely Elizabeth granola and oatmeal brand.

Read the full report at Forbes →

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