PRAU at 50: Building a Stronger Future for Public Relations

What the report says

The Nile Post publishes an opinion piece by Irene Nakasiita, president of the Public Relations Association of Uganda (PRAU), marking the association’s 50th anniversary and outlining priorities for its next phase. The article frames the Golden Jubilee as both a celebration of PRAU’s history and a chance to strengthen the profession in Uganda.

Nakasiita says PRAU should move toward a firmer legal and ethical framework, wider recognition for public relations practitioners, more support for young professionals and a financially sustainable structure with a permanent home. She points to the proposed Public Relations and Communications Practitioners Bill as an important step toward clearer standards and accountability, while noting that the legislation still requires consultation and the normal legal process.

The piece also highlights how PRAU has modernized its operations, including dedicated office space, full-time staff and digitized services such as online membership subscriptions and digital cards. Nakasiita says the association is expanding revenue streams through training, events and other activities, and continues to publish audited accounts and approved budgets to show financial transparency. She adds that mentorship, university partnerships and internships are central to preparing the next generation of communicators.

Looking ahead, PRAU is preparing a week-long jubilee gathering in Jinja from October 20 to 23, 2026, with professional sessions, networking and PR Excellence Awards. The article says the broader aim is to position PRAU as a stronger, more sustainable professional body in Uganda and a more connected part of regional and international public relations networks.