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Pearl Bank looks to a digital future a year after rebranding

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Pearl Bank looks to a digital future a year after rebranding
Image · The Independent Uganda

What the report says

The Independent Uganda reports that Pearl Bank is using the first anniversary of its rebrand to emphasize a strategy built around digital banking, wider access to financial services and a national identity. The Kampala-based lender, formerly PostBank Uganda, says the name change was approved by shareholders in June last year and was accompanied by a new logo, colours and messaging while retaining a stated focus on serving Ugandans.

According to the report, Pearl Bank has expanded its network to Luwero, which served as the pilot branch for the rebrand, bringing its branch footprint to 59, including its head office on Roscoe Road in Kololo, off Lugogo Bypass. The bank also cites 59 ATMs, more than 13,000 Wendi agents and 14 mobile vans, alongside digital channels such as the Pearl Bank App, online banking, Wendi Mobile Wallet and USSD-based services.

Priscilla Akora, the bank’s head of marketing, is quoted by The Independent as saying the rebrand signals readiness for future growth and relevance. The bank says its financial inclusion push includes micro, small and medium loans for agriculture, school fees and business, supported by mobile payments and wallet services intended to reach customers beyond traditional banking halls.

The development matters because Ugandan banks are increasingly competing on digital access, agent banking and services for small businesses and rural customers. Pearl Bank says its broader strategic goals are to expand affordable and secure financial services and support entrepreneurship. The report also notes that customers are being encouraged to replace PostBank-branded cheque books and ATM cards, with deadlines listed as December 2026 for cheques and January 2027 for ATM cards.

Read the full report at The Independent Uganda →

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