Pearl Bank launches campaign to reward digital wallet users

What the report says

Pearl Bank has introduced a customer promotion aimed at increasing use of its Wendi mobile wallet and encouraging more cashless transactions in Uganda. The campaign, called Wendi Ku Win, was launched at Old Taxi Park in Kampala in partnership with the Uganda Taxi Operators Federation, according to The Observer.

The bank says users who make Wendi transactions above Shs 10,000 can enter weekly draws for prizes including fuel vouchers, smartphones, microwaves, blenders and cash. Pearl Bank’s executive director, Andrew Kabeera, said the initiative is meant to help both existing and prospective customers become more familiar with the wallet’s services and manage their finances more actively.

Wendi is designed to let people save, send and manage money without needing a conventional bank account, and can be accessed on feature phones using a short code or through a smartphone app. The bank also says the platform supports bill payments, merchant payments, savings, government collections and Western Union transfers. The promotion comes as digital financial services continue to expand in Uganda; as background, the article cites Bank of Uganda data showing growth in mobile banking users, transaction volumes and values over the past year.

Pearl Bank frames the campaign as part of its broader push to deepen financial inclusion, especially for communities with limited access to traditional banking.