One Of The Best Lego Sets Ever Made Is On Sale For Under $50 - Kotaku

What the report says

Kotaku reports that the Lego Game Boy set, a brick-built recreation of Nintendo’s original handheld console, is currently listed at Macy’s for $47.99. The article, published July 29, 2026 by Zack Zwiezen, says the set typically costs about $60 before tax and frames the sub-$50 price as a notable discount for Lego and Nintendo fans.

According to Kotaku, the set was released last year and is designed at nearly the same scale as the classic Game Boy. It includes a display stand, swappable brick-built game cartridges, and lenticular-style screens that can be inserted to evoke the look of starting up a retro game. The article also notes that deal tracker Wario64 flagged the Macy’s price on Bluesky.

The piece is partly a recommendation, with Kotaku calling the Lego Game Boy one of the strongest Lego releases in recent years and the best collaboration so far between Lego and Nintendo. The author highlights the build experience, including small references aimed at Nintendo and retro gaming enthusiasts.

Kotaku does not report how long the Macy’s offer will remain available or how much inventory is on hand. More broadly, the deal may interest collectors because licensed Lego sets tied to major entertainment brands often attract attention beyond typical toy buyers, especially when they recreate well-known gaming hardware.