Notre Dame, Ohio State cash in with massive Jersey Patch deals. Is Kentucky Next? - On3

What the report says

On3 reported that Notre Dame and Ohio State have announced major college athletics jersey patch sponsorships as new Division I rules allow teams to place up to two additional commercial logos on uniforms during the regular season. Ohio State’s agreement with JPMorgan Chase will put a Chase patch on uniforms across its 36 varsity sports and is valued at about $15 million to $17 million annually, according to the article. Notre Dame’s six-year deal with SoFi is described as averaging $18 million to $20 million per year.

The report frames the deals as a sign of how schools are seeking new revenue in the NIL and revenue-sharing era. On3 noted that more than 25 schools have already announced jersey patch deals, including a Big 12 conference-wide Monster Energy arrangement worth $20 million to be split among member schools. The article also said the Notre Dame and Ohio State agreements exceed several NBA jersey patch deals cited in the report, despite the college patches being limited to four square inches.

On3 focused on whether Kentucky could be next. The article said only Arkansas, LSU and Vanderbilt have announced patch deals among SEC schools so far, with financial terms undisclosed. It also cited May comments from Paul Archey, president of Kentucky multimedia rights partner JMI Sports, saying JMI was looking for a jersey patch sponsor.

The article suggested the issue could become an early priority for J Batt, Kentucky’s athletics director and CEO of Champions Blue LLC. It also noted JMI’s relationships with major brands, including Kroger, while presenting any potential Kentucky sponsor as speculative rather than decided.