Nothing will reportedly stop selling in many global markets as latest phones struggle [U] - 9to5Google

What the report says

9to5Google reported on July 24, 2026, that consumer tech company Nothing is facing questions over its international smartphone strategy after a Digit.in report claimed the company was preparing to pull phone sales from “12 or more” global markets. The reported markets included Japan, parts of Europe and parts of the Middle East. However, 9to5Google updated its story to say Nothing denied the report’s claim that it would exit global markets, while acknowledging some job cuts tied to a reorganization.

According to the article, Digit.in also reported that layoffs could affect about 40% of Nothing’s workforce, including research and development teams in China and London. 9to5Google noted that Nothing had not officially confirmed those details in the original report, and the later update indicates the company disputed key parts of the shutdown narrative while confirming workforce changes.

The report cited weak early sales for Nothing’s latest phones as part of the pressure on the business. Digit.in’s figures, as relayed by 9to5Google, said the Nothing Phone (4b) had sold about 20,000 units since launching earlier in July, while the Phone (4a) series had reached roughly 150,000 global sales since late March, with the wording unclear on whether India was included. 9to5Google contrasted those figures with a reported two million Nothing device shipments in 2025, driven largely by lower-cost products.

The development matters because Nothing has been one of the more visible independent Android hardware brands, competing in a market where component costs and pricing pressure can make global expansion difficult. 9to5Google said the company continues to perform well in India and that its audio products remain steady, suggesting the challenge may be concentrated in parts of its phone business rather than across the whole brand.