Nigeria: Making Health Go Viral, The Aproko Way

What the report says

AllAfrica published a profile on 12 October 2026 about Dr. Chinonso Egemba, the Nigerian physician behind the popular “Aproko Doctor” social media brand, and his effort to make health information more shareable and easier to understand. The article traces how his early experience selling pap in Aguda, Surulere, taught him to capture attention quickly, a lesson he now applies to online health communication.

According to the report, Egemba was motivated in part by the loss of a patient to a preventable stroke, which he said showed him that medical facts were not reaching people in a form they could use. He has since built a large audience across platforms including X, YouTube, TikTok, Instagram, Facebook and LinkedIn by using plain language, humor and familiar storytelling to explain topics such as blood pressure, vaccination and misinformation.

The story says he is especially focused on audiences that may be left out of mainstream health messaging, including people who speak indigenous Nigerian languages, families where others make health decisions, and communities with low trust in official healthcare systems. He is building health channels in local languages and urging doctors to be present where false claims spread, rather than only responding after misinformation has gone viral.

The article also notes that Egemba uses “prebunking” techniques to help people recognize common tricks used in misleading content. In a broader sense, the piece highlights the challenge of delivering credible public-health information in a country with many languages and limited doctor-to-population coverage, while showing how digital creators can play a role in closing that gap.