NextCom Backs Platform for Uganda’s Emerging Creative Talent

What the report says

Uganda’s emerging creative sector got a new showcase with the inaugural Uganda Festival of Creativity, an event held at Next Media Park on Friday, November 6, 2026, according to Nile Post. The festival brought together young creatives, industry professionals, innovators and students to discuss artificial intelligence, digital culture and ways to grow the country’s creative economy.

The event was organised by the Uganda Advertising Association (UAA) under the theme “The Bold Rise,” and was supported by NextCom, Next Media’s digital communications agency. The programme featured talks, exhibitions, performances and demonstrations designed to connect new talent with established industry players and encourage collaboration across design, film, public relations, marketing, media and related fields.

Nile Post reported that the festival was part of the wider Silverback Awards 2026 activities, following the Young Silverback Competition held on November 4. That competition asked participants to respond to industry briefs, while the festival offered a broader platform for discussion and display. Topics included AI in creative work, influencer marketing, geotargeted communication, Gen-Z audiences, viral content, music trends, film, fashion and storytelling.

UAA chairman Peter Kazibwe said the industry needs more spaces that bring emerging talent into view and connect it to opportunity. In a broader sense, the event reflects how Uganda’s creative economy is increasingly linking technology, culture and business as organisations look for new ways to support and promote local talent.