Nearly every Kindle is steeply discounted at Best Buy - The Verge

What the report says

The Verge reports that Best Buy is discounting most of Amazon’s Kindle lineup as part of its “Black Friday in July” sale, with the Kindle Paperwhite again listed at $124.99, or $35 off. The article, written by Sheena Vasani and published July 21, 2026, describes the Paperwhite as The Verge’s preferred Kindle for most readers, citing its waterproof design, 300ppi 7-inch display, adjustable warm light and long battery life.

Other Kindle offers highlighted by The Verge include the Kindle Kids at $99.99, the Kindle Colorsoft starting at $159.99, and the Kindle Colorsoft Signature Edition at $219.99. For buyers interested in note-taking, Best Buy is also selling the Kindle Scribe from $379.99 and the Kindle Scribe Colorsoft from $479.99. The Scribe models include an 11-inch screen and stylus support for notes, document markup and Kindle book annotations, while the Colorsoft version adds a color E Ink display.

The Verge also points to several non-Kindle promotions. The Google Store is offering a free Pixel Watch 2 and Pixel 7 case with the purchase of a refurbished 128GB Pixel 7 for $329 through August 28. Best Buy has bundled the Ring Battery Doorbell 2K and Indoor Cam Plus for $69.99, while Amazon has the rechargeable Gooloo F3 Air Duster at $33.99.

The deals matter for shoppers comparing back-to-school, travel or smart-home purchases, especially because many of the products are being sold well below their listed prices. The Verge notes that Vox Media may earn a commission from purchases made through its links.