Nakawuki pledges support for tourism events, backs NTEOF

What the report says

Minister of State for Tourism, Wildlife and Antiquities Susan Nakawuki Nsambu has pledged government backing for tourism events and voiced support for the National Tourism Events Organizers Federation, or NTEOF, as it works to promote Uganda’s tourism sector. According to Nile Post, her remarks came in the context of growing recognition of events as a tool for destination marketing, investment promotion and regional cooperation.

The report says the comments were made around the 5th Kenya-Uganda Coast Tourism and Innovation Summit, where NTEOF president Sebulime Peter, also known as Demo Riley, discussed how tourism events can help advance the industry. He said such gatherings can connect stakeholders, create business for local communities and help showcase Uganda to visitors and investors. He also argued that stronger event platforms could deepen tourism ties between Uganda, Kenya and other East African countries.

Nile Post reports that NTEOF plans to participate in the summit, scheduled for October 26 and 27 in Mombasa, Kenya, to highlight Uganda’s tourism events sector. The federation said it aims to work with the tourism ministry and other partners to strengthen Uganda’s position as a destination for tourism and MICE events, a term commonly used for meetings, incentives, conferences and exhibitions. In general, tourism events can support jobs and local enterprises, though the specific economic impact was not quantified in the article.