MultiChoice introduces Swahili sports channel

What the report says

MultiChoice Uganda has announced a new 24-hour Swahili-language sports channel, SuperSport Swahili, as part of a wider overhaul of its DStv and GOtv packages. The channel is set to launch on November 5 and will be available to subscribers in Uganda, Kenya and Tanzania. According to the company, the new service will carry coverage of major competitions including the English Premier League, UEFA tournaments, La Liga, Serie A, athletics, UFC and WWE.

The Observer reported that the launch was unveiled at an event in Kampala on Monday, alongside a reshaping of DStv’s subscription tiers. The company is replacing its existing Access, Family, Compact and Premium bouquets with Starter, Select, Sports and Ultimate. MultiChoice said the changes are intended to offer lower entry prices for some packages while widening access to entertainment and sports content.

Collin Asiimwe, MultiChoice Uganda’s head of marketing, said the Swahili channel will include Premier League matches with Swahili commentary. He said the revamped Sports package will cost Shs 100,000 and include more than 159 channels, while Starter will cost Shs 25,000, Select Shs 60,000 and Ultimate Shs 185,000. The Observer also said the new structure will be reflected on DStv Stream, with revised GOtv offerings too.

The article said Uganda’s communications regulator welcomed the move, noting that more affordable pay TV could help grow subscriptions and reduce piracy. MultiChoice said the changes were shaped by customer feedback and shifting viewing habits, including the rise of streaming services.