MTN TV by AfroMobile Takes Tondeka E’Kololo Festival Live to Audiences Beyond Kololo

What the report says

Nile Post reports that MTN TV by AfroMobile served as the major sponsor and official streaming partner for King Saha’s Tondeka E’Kololo Festival, helping extend the concert beyond the venue through a live online broadcast. The event took place on Friday, August 14, 2026, at Kololo Airstrip/Independence Grounds in Kampala, where a large crowd attended to watch King Saha and supporting artists perform.

According to the article, the streaming service gave people who could not get to Kololo a way to follow the performances in real time. The report frames the broadcast as an important showcase for MTN TV by AfroMobile, which was recently launched by MTN in partnership with AfroMobile and is positioned as a digital entertainment platform for live and on-demand content.

The festival also involved several media and event partners linked to the Next Media ecosystem, including NBS, Sanyuka TV, Ugatunes, Capital FM and Beat FM, while Next Events handled ticketing and event coordination. Nile Post says the collaboration connected radio, television, digital media and on-the-ground production.

The development matters because it highlights how major concerts in Uganda are increasingly being packaged for both in-person and remote audiences. More broadly, the article suggests the platform and its partners are looking to expand access to live entertainment through streaming, though the publisher’s report does not give audience figures for the online viewership.