MTN to Spoil Customers With Kamata Xmas Goodies, Cars and Rent

What the report says

MTN Uganda has launched a nationwide festive promotion called Kamata X-mas, giving customers a chance to win prizes such as Toyota Probox vehicles, TukTuks, a year’s rent, smartphones, mobile money rewards and Senkyu points. According to Nile Post, the campaign is open to customers who buy qualifying MTN bundles, with entry starting from bundles priced at Shs500.

MTN Uganda’s General Manager for Sales and Distribution, Joseph Bogera, said the company designed the promotion to make the Christmas season more rewarding and to give customers prizes that could make a practical difference. He said the campaign is meant to bring festive excitement to customers and encourage them to reconnect with the network’s services.

The rollout begins in Kampala with public activations, including the Kamata Christmas Caravan, before expanding to other parts of the country. The caravan started on November 9 and is planned to move through Kampala and the greater metropolitan area with prize displays, music, entertainment, giveaways and customer engagement activities.

MTN said the promotion will also be supported by digital content, radio and television appearances, prize draws and winner announcements. Customers can take part by dialing 1002# and following the prompts to purchase a bundle. The offer reflects how telecom firms in Uganda often use seasonal campaigns to drive usage and customer engagement during major holidays.