MTN takes Y’ello Storm campaign to Gulu with hospital support

What the report says

MTN Uganda has taken its Y’ello Storm campaign to Gulu in northern Uganda, pairing customer outreach with a donation to Gulu Regional Referral Hospital. According to The Independent Uganda, the telecom company handed over mattresses, protective covers and mosquito nets for use in the hospital’s maternity and casualty wards. The facility serves a broad catchment area across the Acholi sub-region and also receives referrals from South Sudan and the Democratic Republic of Congo.

The campaign is part of MTN’s wider Free Your Fire platform and has already been staged in Arua, Masaka, Soroti and Mubende. In Gulu, the company said it is aiming to combine product promotion with community support and practical engagement with customers. MTN’s regional business manager for northern Uganda, Philip Odoi, said the initiative is intended to build connections with communities while making a positive impact beyond connectivity.

Hospital administrators welcomed the support, saying the donation will help improve the patient environment at a facility that handles large numbers of mothers and emergency cases. The hospital is a major referral centre in northern Uganda and deals with pressure from routine maternity care, road accident victims and other urgent cases.

Beyond the hospital handover, MTN said the Gulu campaign includes telecom and mobile money clinics, digital and financial literacy support, a health camp and plans to commission a new network site at Layibi 3. The company is also continuing community activities in Paicho and Awach before concluding the Gulu leg with customer rewards and entertainment.