MTN MoMo Launches Financial Literacy Campaign to Promote Responsible Borrowing

What the report says

MTN MoMo has launched a financial literacy campaign in Kampala aimed at encouraging responsible borrowing and helping mobile money users better understand digital credit and repayment terms. According to Nile Post, the initiative was introduced at Kalerwe Bivamuntuyo Market under the theme “Borrow, Pay Back, Neela Neela,” reflecting MTN’s effort to pair mobile lending services with practical consumer education.

MTN MoMo Chief Product Officer Jemimah Kariuki said the campaign is meant to guide Ugandans toward using mobile loans for genuine financial needs while avoiding debt that becomes difficult to manage. The company said the rollout will extend across the country and focus on borrowing choices, repayment obligations and the safe use of credit.

The report places the launch in the context of rapid growth in Uganda’s digital lending market. It cites Bank of Uganda data showing a sharp rise in digital loan disbursements between June 2024 and June 2025, alongside MTN Uganda’s own reporting of large transaction volumes and loan activity through its MoMo platform. The broader policy backdrop includes growing concern among regulators about over-indebtedness, fees and debt recovery practices in the digital credit sector.

MTN has offered mobile lending products in Uganda for years through services such as MoKash, MoSente and MoMo Advance. The new campaign appears intended to support financial inclusion while reducing the risk that easier access to phone-based credit leads to poor borrowing decisions.