MTN Launches Christmas Promotion With Cars, Tuk-Tuks and Cash Prizes

What the report says

MTN Uganda has introduced its Kamata Christmas promotion, a holiday campaign that gives subscribers a chance to win cars, tuk-tuks, smartphones and cash prizes. According to Nile Post, the offer is tied to purchases of airtime and data bundles as well as mobile money transactions, and is open to both existing customers and people not yet active on the network.

The telecom company says the promotion is aimed at rewarding customers while also encouraging greater use of its digital services. Joseph Bogera, MTN Uganda’s general manager for sales and distribution, said the company plans to award two cars and two tuk-tuks every week, along with smartphones and money prizes. Customers can enter by buying voice or data bundles worth at least Shs500 and following instructions after dialing *1002#.

Bogera said the campaign is also meant to mark MTN’s anniversary and acknowledge its 26.4 million customers. He noted that tuk-tuks were included because of their role in transport and small businesses, while smartphones are intended to help more users move from basic phones to smartphones.

The promotion will run with a nationwide outreach effort, taking activities from Kampala to other regions before returning to the capital. In a broader context, telecom operators in Uganda often use seasonal promotions to boost customer engagement and digital transactions, especially through mobile money and data services.