Ministry of Foreign Affairs Endorses Rwenzori Marathon for Sports Diplomacy

What the report says

Uganda’s Ministry of Foreign Affairs has endorsed the Tusker Lite Rwenzori Marathon as a tool for sports diplomacy and tourism promotion, according to SoftPower News. The ministry also held a media activation for the event, which will be the fifth edition of the marathon, the source said. The gathering was used to highlight the race’s wider social message, including efforts to build awareness around air pollution and cleaner transport in Uganda.

SoftPower News reported that organisers and environmental advocates want the marathon to do more than attract runners. They are positioning it as a public-facing event that can draw attention to environmental concerns while also showcasing Uganda’s tourism potential. The ministry’s support suggests the race is being linked to national soft power goals, using sport to promote the country internationally and at home.

The story is part of a broader trend in which governments and event organisers pair major sporting events with tourism and advocacy campaigns. In this case, the Rwenzori Marathon appears to be serving both as a competitive race and as a platform for messaging about health, transport and environmental responsibility. SoftPower News did not provide additional details on the date of the event or any specific attendance figures.