Madonna, BTS and more World Cup halftime performers see jump in song streams, Justin Bieber up 110% - AP News

What the report says

The Associated Press reported that performers from the 2026 World Cup final halftime show saw notable streaming gains for the songs they played during the event. The 11-minute show took place Sunday, July 19, 2026, during the Spain-Argentina final in East Rutherford, New Jersey, near New York, and featured Madonna, Justin Bieber, BTS and Shakira, with appearances including Ronaldinho and Ronaldo alongside Madonna and Burna Boy connected to Shakira’s World Cup anthem.

According to AP, music data firm Luminate compared global streams from the two days before the final, Friday and Saturday, with streams from Sunday and Monday. Justin Bieber’s “Everything Hallelujah” had the largest increase among the cited tracks, climbing 110% from 592,000 to 1.25 million streams. Madonna’s “Music” rose 66%, from 193,000 to 321,000, while BTS’ “Dynamite” increased 43%, from 2.14 million to 3.05 million.

AP also reported that Shakira and Burna Boy’s official 2026 World Cup song, “Dai Dai,” added 3.48 million global streams, a 24% gain from 14.78 million to 18.27 million. In the United States, the track rose 52%, from 1.68 million to 2.55 million streams.

The figures matter because they show how a major live sports broadcast can quickly affect music consumption. AP noted that Luminate found the increases were concentrated on the specific songs performed, rather than the artists’ wider catalogs, contrasting that pattern with Super Bowl halftime performances, which more often lift broader catalog listening.