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Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot - CNBC

Published by CNBC By Ryan Baker · 1 September 2026 at 14:00
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Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot - CNBC
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What the report says

Whatnot and TikTok are tapping into its potential livestream shopping in the U.S. after a decade of massive success in China.

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