Kodak EC35 is a dirt-cheap point-and-shoot film camera - The Verge

What the report says

The Verge reports that Reto Project is launching the Kodak EC35, a low-cost Kodak-branded 35mm point-and-shoot film camera priced at $34.99. The model follows the company’s earlier Kodak-branded Snapic A1, which The Verge says sold for $99, and is positioned as a more accessible option for people interested in film photography.

According to The Verge, the EC35 is intentionally simple. It has a 25mm acrylic lens, a fixed f/10 aperture, a 1/100 shutter speed, manual film advance and rewind, and a built-in automatic flash. The publication compares its basic shooting experience to that of a disposable camera, though unlike a disposable it is designed to be reused with 35mm film.

The EC35 omits some features found on the Snapic A1, including double exposure and zone focusing. Its main distinguishing design element is a sliding lens cover, which The Verge notes recalls the Olympus Stylus / Mju line. The camera will be offered in several colors, including butter yellow, lavender, powder blue, blush pink, avocado green, midnight black, and vanilla white, with contrasting accents or lens-cover shades.

The release matters because it reflects continued consumer interest in analog photography, especially among buyers looking for cheaper and lower-commitment ways to shoot film. While film and processing costs remain separate expenses, a $35 reusable camera lowers the upfront price compared with many vintage or enthusiast-oriented film cameras.