Joshua Baraka adds Visa partnership to growing music career

What the report says

Ugandan singer Joshua Baraka has entered a brand partnership with global payments company Visa, which says he is its first Ugandan brand ambassador. Sqoop Uganda reported that the announcement was made on Thursday, November 5, 2026, as Baraka prepares for new music and a major live show later in the month.

According to the article, the collaboration comes ahead of the release of Baraka’s upcoming EP, Recess 2, and his B’rakaland EA concert planned for November 28 at Lugogo Hockey Grounds in Kampala. Visa is expected to play a visible role in the concert and in related fan engagement, with the partnership framed around live entertainment and digital payment experiences.

Baraka said the appointment marks an important moment in his career and gives him a wider platform to represent Ugandan creativity. Visa’s regional country manager, Victor Makere, said Baraka’s rise reflects the ambition of a new generation of African artists and that the singer fits the company’s efforts to connect consumers with experiences across markets.

The deal adds to Baraka’s growing commercial profile after his 2023 breakout song Nana and later recognition as a Spotify RADAR Africa artiste. More broadly, the partnership also reflects a wider trend in which entertainment brands and payment firms work together to reach younger audiences and promote digital transactions, though that context is general background rather than a specific claim from the report.