Josh Allen: "Stop hating on the jerseys, guys" - NBC Sports

What the report says

NBCSports.com reported that Buffalo Bills quarterback Josh Allen used the end of his Wednesday press conference to defend the team’s newly unveiled “Nickel City” alternate uniforms, which have drawn broadly negative reaction since their debut earlier in the week. The article, by Myles Simmons and published July 29, 2026, said Allen raised the topic without being prompted after discussing Buffalo’s mindset amid broader changes, including new head coach Joe Brady and a new stadium.

Allen told reporters to stop criticizing the jerseys, then clarified that his comments were aimed more at the wider public than the media in the room. According to NBC Sports, he described the uniforms as a fresh look that fits a team trying to embrace change. He also pointed to the work that went into the design and said he was looking forward to wearing them.

When asked whether he was taking the criticism personally, Allen tied the uniforms to a larger theme for the Bills. He acknowledged that some fans prefer older jerseys and helmets, but said the team has to move ahead and try something different. NBC Sports noted that Allen then left the podium, making the jersey defense the final moment of the session.

Uniform changes often become flashpoints for NFL fan bases because they connect team branding, local identity and nostalgia. In this case, the reaction to Buffalo’s alternate look has become part of the conversation around a franchise presenting itself as entering a new phase.