Johnnie Walker Blue Club brings golf, whisky and music to Serena Kigo

What the report says

The inaugural Captain’s Putter at Lake Victoria Serena Golf Resort and Spa in Kigo combined a golf competition with an evening program of whisky tasting, live music and networking at the Marina Club House, according to Nile Post. The event brought together golfers for a day on the course before shifting to a social gathering centered on the Johnnie Walker Blue Club experience.

The tournament was hosted by Uganda Breweries Limited Chairman and Serena Golf Club Captain Jimmy Mugerwa, who said the aim was to give golfers a chance to compete while also building relationships. He described the event as one that valued both the sport and the connections formed around it. Christine Kyokunda, Johnnie Walker East Africa Brand Manager, said the occasion was also meant to celebrate the golf captain and the broader community that forms around the game.

Nile Post reported that guests were guided through a whisky appreciation session by Johnnie Walker Reserve Brand Ambassador Steven Baguma, while the evening featured food and entertainment. Musicians Myko Ouma and his band performed live, followed later by Elijah Kitaka. Organisers also introduced attendees to the Johnnie Walker Blue Club, described in the article as a luxury whisky club for East Africa.

The event reflects a broader trend in corporate-sponsored sports hospitality, where golf tournaments are paired with lifestyle experiences to deepen networking and brand engagement. In this case, the combination of sport, whisky and music was presented as the main attraction beyond the final scorecard.