John Ternus succeeds Tim Cook as Apple CEO after 15 years

What the report says

Apple has formally named John Ternus as its new chief executive, replacing Tim Cook after Cook’s 15-year run leading the company. According to Al Jazeera, the leadership change took effect on Tuesday, while Cook is moving into the role of executive chairman. Ternus has worked at Apple since 2001 and most recently served as senior vice president for hardware engineering, a position he held since 2021.

Ternus is a long-time Apple insider who rose through the product design and hardware teams. His background has led analysts to view the appointment as a signal that Apple may put even more emphasis on device innovation. The article notes that he has overseen major product lines such as the iPad and AirPods, and that his promotion comes as Apple prepares a new product launch event.

That event, expected on September 9, could include a new iPhone and a foldable device, which would mark Apple’s entry into a market currently led by Samsung. Al Jazeera also reported that Apple plans to release a more conversational version of Siri as part of an upcoming iOS update, after criticism that the company has been slower than some rivals in generative AI.

The transition comes amid wider pressures on Apple, including supply chain costs, competition in AI, and trade tensions involving China. For investors, Cook leaves a strong record: Apple’s stock rose sharply during his tenure, and shares increased on the day Ternus took over.