JetBlue reveals name for new first class, brings basic fares to more cabins - The Points Guy

What the report says

The Points Guy reports that JetBlue has named its planned domestic first-class cabin “BlueFirst” and intends to begin rolling out the product by the end of 2026. The new recliner-style seats are expected to appear on aircraft that do not already offer JetBlue’s lie-flat Mint cabin, giving the New York-based airline a premium option between standard economy and Mint. JetBlue has not yet provided a specific launch date or detailed onboard service information.

The airline is also widening its use of basic fares beyond economy. According to The Points Guy, JetBlue plans to sell restricted “Base” tickets in its forthcoming BlueFirst cabin and in EvenMore, its extra-legroom section. Those fares will come with limits such as no included seat selection, change and cancellation fees, and reduced TrueBlue points earning compared with standard tickets. Mint will not have a Base fare option.

JetBlue’s updated structure will group seats into four cabins: Main, EvenMore, BlueFirst and Mint. Within most cabins, customers will be able to choose among Base, Standard and Flex fares, with Flex offering refundability to the original payment method. The current Blue Basic economy fare will be renamed Main Basic.

The changes matter because they reflect a broader U.S. airline trend toward unbundling premium cabins, not just economy. Delta Air Lines and United Airlines have also introduced more restricted versions of higher-end tickets. JetBlue President Marty St. George framed the move as a way for customers to choose both the onboard cabin and the fare conditions they want.