JetBlue overhauls fare options, from basic first to flexible economy. Here's what to know - CNBC

What the report says

CNBC reported that JetBlue Airways is restructuring the fare choices shown to customers as it prepares to add a domestic first-class product. The airline is dropping its current “Core” label and placing economy tickets under a new “Main” category. Customers will first choose among Main, extra-legroom “Even More,” and the forthcoming domestic first-class cabin, called BlueFirst, which CNBC said is expected to debut later this year.

Within those seating categories, JetBlue will offer three fare types. The lowest, Base, includes a carry-on bag but not seat selection; changes or cancellations carry a fee, refunds are issued as travel credits, and customers earn 1 TrueBlue point per dollar spent. Standard fares include seat selection, no change or cancellation fee apart from any fare difference, and 3 points per dollar. Flex adds refunds back to the original payment method.

CNBC said JetBlue’s Mint lie-flat business class, used on longer routes such as transcontinental flights and service to European cities including Paris, London and Milan, will only be sold in Standard and Flex versions. The carrier is not introducing a basic fare for Mint, unlike moves CNBC cited by United Airlines and Delta Air Lines to create more segmented premium-cabin options.

The change reflects a broader airline push to charge different prices for comfort, flexibility and perks as demand for higher-end seats remains strong. JetBlue has not given a specific launch date for BlueFirst, according to CNBC, and the fare overhaul comes ahead of the airline’s next earnings report.