Jason Derulo Team initiates content partnership with digital creator Majorboy

What the report says

The Independent Uganda reported on August 27, 2026, that the management team of U.S. pop star Jason Derulo has made direct contact with Kampala-based digital creator and creative director Majorboy about a content partnership. According to the article, the collaboration is intended to support the promotion of Derulo’s latest music release by boosting engagement across digital platforms and increasing global visibility.

The report says the planned campaign would rely on Majorboy’s audience on TikTok and Instagram, with cross-promotion involving Derulo’s official channels. It presents the outreach as part of a broader trend in which international entertainment brands are working with African creators who have built strong online followings.

The story also highlights Majorboy’s wider creative work beyond social media. The Independent Uganda says he has expanded into fashion through Top Stylist Congo, a label linked to his modeling and talent platform, TDC Manenkin Agency. The publication describes these projects as part of a larger effort to combine streetwear, visual storytelling and regional talent promotion.

More broadly, the article suggests that such partnerships can give creators outside major entertainment centers access to global commercial opportunities. The outlet framed the development as a notable example of East African digital talent gaining attention from a major international music act.